Jun 20, 2022
In General Discussion
I recently attended a panel at HeroConf where three advertisers working with PPC agencies shared what would make them happy with the relationship. In this article, Industry Email List I'll share what stood out as well as some ideas on how to ensure your agency can meet similar expectations. And even if you're not an agency or a consultant, these points apply to any situation where you're working with a client or stakeholder. The Biggest Mistakes Agencies Make Industry Email List With New Clients Mistake 1: The sales team over-promises The initial stages of a project set the tone that defines the relationship, so meeting or exceeding expectations at the outset is essential. One of the best ways to set yourself up for success quickly is to set reasonable expectations . It sounds obvious, but it often doesn't happen because there's a disconnect between the agency sales team and the account management team. For example, Industry Email List one panelist mentioned that it's common to have team A during the sales process, but Industry Email List as soon as the contract signings dry up, it's handed over to a team B-minus who are supposed to answer all the high expectations that were used to close the deal. Mistake 2: Not planning time for boarding Another panelist mentioned that hiring a new Industry Email List agency is very similar to hiring a new employee. The success of a new recruit largely depends on the level of effort invested in their initial build-up. Perhaps even more so than with new hires, a new agency needs the client's help to understand their business enough to become a strategic partner Industry Email List and provide helpful advice. Since they don't work in the client's office, they won't absorb institutional knowledge like new employees will, so there needs to be a plan for that.